Go Native looks at the top 5 reasons why 94% of our guests preferred serviced apartments to hotels
In a recent survey by Go Native amongst their guests, 94% commented that they preferred Serviced Apartments to hotels. Due to the larger numbers of Serviced Apartments in London they are popular amongst business travellers, wheras in areas outside the capital they are less well known and are more or less completely obsolete in the leisure travel market.
So Go Native has decided to compile the top 5 reasons why they believe a high percentage of their guests prefer Serviced Apartments to hotels.
Serviced Apartments are normally cheaper than the equivalent quality hotel, which means that when people are travelling on business the opportunity to make a travel budget stretch further is often appealing as it can mean a higher quality apartment for the same amount as a lower quality hotel, upgraded flights or a larger daily allowance for food and drink. This means a higher quality and more enjoyable trip all round.
This could equally be used for the leisure market as cheaper accommodation means more money for activities, meals and souveniers.
With more money to spare for food, people can go all out
One of the key elements of Serviced Apartments in London compared to the equivalent hotel is that they can be built in areas where a hotel would not normally be and in sizes that a hotel could not function in without considerable expense. For instance William IV is within a 30 second walk of Trafalgar square, offers an amazing roof terrace and unmatchable transport links, however due to the size of the building in which they are located, a hotel would struggle to make it affordable as they would be forced to charge over the odds for the same accommodation.
This means that areas which would normally be inaccessible for affordable accommodation are now available, meaning that guests can experience a luxury apartment, in a convenient location at a cheaper price.
Would doing this every night for months be fun?
Serviced Apartments offer a degree of flexibility that a hotel could never offer given the infrastructure of the business and the paternal model used for guests. For instance many hotels have a breakfast time where breakfast is provided which last for a few hours, paid for within the price of the room. This means that if for some reason a guest cannot make these times, breakfast is missed and therefore money is wasted. Due to Serviced Apartments having a more individual approach to guest’s stays, people have the opportunity to cook for themselves, meaning that they can have breakfast, lunch or dinner whenever they want. They also have the choice of cooking for themselves or sample local restaurants.
Freedom of choice
Serviced Apartments offer a wide range of choice for stays, not just in the hundreds of apartments and locations throughout the UK, but they also offer a freedom that hotels often cannot provide. For instance hotels that also offer a sitting room and kitchen are often reserved for the top end of the market, but are available from the most basic version of a Serviced Apartment. This means that if people are staying in a location for a long period, there are not the problems that often come with nothing to do in the evenings. Having a full entertainment system within the apartments means that guests are not left with the option of watching a small television in the corner of their room or going out into the town, but instead could live their lives as if they were in their own home.
This looks far more appealing
Many of the apartments are in residential areas which mean that visits to a city are not limited to living amongst tourists and seeing people in the street. The chance to engage with the culture means that business deals can be better understood and the wants and needs of a population can also be easily ascertained. Hotels often separate people away from the native population as people do not tend to stay in a hotel in their own city, this detracts from one of the prime joys of living in a foreign city, ie living within a foreign culture. This can even be the case if it is just people from Manchester or Edinburgh coming to London, although the culture is more or less the same, to get a true sense of a city, living amongst it’s residents is vitally important.
Find out more about Serviced Apartments in London or Contact Us to find out more.